BGT Bischoff Glastechnik AG, as a flat glass processor and finisher known for projects such as the Reichstag in Berlin and the World Trade Center in New York, presents a new image to the outside world. This includes a new look with, amongst others, a new logo, slogan, and a completely renovated and extended homepage. Corporate communication has been elevated to a contemporary level and builds on a new foundation.
Internal professionalization becomes even more important
"For the outside world, the new homepage and the new appearance with a new logo will, obviously, be the most visible. The internal improvement measures are ultimately much more important for BGT and our customers", explains Heiko Probst, CEO of BGT. "We have strategically rebuilt our foundations. Guiding principles, vision, mission and core values are completely repositioned into a manual for all employees. This will professionalise our approach towards customers, suppliers and other interested parties. The new foundation will eventually become more and more visible over a period of time and increase the reliability for our customers and partners."
Raymond Poulssen, who supports BGT in the redesign as a marketing expert, adds: "It started with the desire for a new BGT website. The old one has not been representative for a while. With the new and extended homepage, our new social media appearance and the new BGT newsletter, we will bring BGT communicatively on a professional level, appropriate for a company with the status of BGT. The revitalised appearance, which has now been defined in corporate identity guidelines, has a supporting effect. This can be seen for example in the new logo with a refreshing green and newly integrated core value statement. "
In line with the reorganization, a contemporary URL for the new BGT website has been introduced: It can now be accessed at www.bgt.glass.